Although consumers have more recreational choices and greater expendable income than ever before, they have less actual leisure time than previous generations. As a result, they are seeking out truly unique experiences that maximize the value of their limited time. Many leisure destinations face increased competition and a greater need to differentiate their offerings to attract customers who have higher expectations and less brand loyalty. Intermediaries and distribution channels are threatened by the Internet, which enables consumers to plan and purchase vacation packages unaided. Those players are looking to reinvent themselves around new operating models.
L.E.K. helps global leaders in destination and tourism achieve and maintain long-term growth. We combine quantitative analysis, innovative thinking, and deep sector knowledge to help clients achieve their strategic, operational, and marketing goals. For example:
One of the biggest international theme parks experienced a dramatic decline in attendance and profitability... more
A major iconic destination hotel brand struggled with filling beds during a travel downturn. L.E.K. worked with... more
A client sought advice about whether to invest in a European holiday resort company... more
An international hotel operator that managed a budget hotel chain in the UK asked L.E.K. to evaluate the potential of introducing the chain to another European market.
A major destination company asked L.E.K. to optimize its $400 million sales and marketing budget... more
To uncover and create new opportunities and assess and mitigate potential risks, clients turn to L.E.K. for assistance in addressing the full spectrum of destination and tourism specialties, including:
- Hotels
- Resorts
- Theme parks
- Cruise ships
- Destination marketing organizations
- Entertainment centers
- Tour operators
- Travel agents
- Rental car companies
- Restaurants
- Bars and nightclubs
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